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How to find a great software product name
A while back I exchanged a few ideas with Dennis Gurock about names for their new testing product. Choosing a name is difficult, but it is something every product developer has to do. So I asked Dennis...
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A simple change that doubled sales
A while back I did a day of consulting for James Wang on his SQL Pretty Printer software. One of my many recommendations was that he displayed the name of the licensed user prominently in the software,...
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